HeyGen
HeyGen is the leading AI video generator with avatar technology. Videos with realistic lip sync, your own AI double, and a unique video translator for 40+ languages.
What is HeyGen?
HeyGen is an AI-powered video generator that allows users to create professional videos with realistic AI avatars. Users type a script, choose an avatar, and receive a finished video with synchronized lip movements in minutes — in over 40 languages. The standout feature is its Video Translator, which re-dubs existing videos with accurate lip sync into other languages, making the speaker appear to talk in the target language.
HeyGen in our review: Strengths and weaknesses
HeyGen impresses with its natural lip sync quality, high avatar realism, and above all the Video Translator — a unique selling point versus Synthesia. InstantAvatar lets you create a personalized AI double from a short recording video in minutes. Weaknesses: the free plan is very limited at 1 minute/month, and pricing scales quickly for heavy users.
Pricing and plans
HeyGen is free with 1 minute of video per month (watermarked). The Creator plan costs $29/month (15 min video, no watermark, Video Translator included). The Team plan costs $89/month for 3 seats and 30 minutes. Business plans are available on request. Annual billing provides approximately 20% savings.
Who is HeyGen for?
HeyGen is particularly well-suited for marketing teams, coaches, e-learning companies, and international businesses that want to localize content into multiple languages. The Video Translator with lip sync is ideal for companies with a global audience. Teams that need only occasional videos should weigh the cost against their usage needs. Comparable options in our directory are Runway – you will find every tool in this category under Video.
HeyGen price history
We track the cheapest paid monthly plan of HeyGen automatically every day. Currently: $20/month – unchanged since 15 Jul 2026.
- Days measured
- 49
- Changes
- 0
Measured automatically from the provider’s public pricing page (cheapest paid monthly plan, list price excl. discounts/taxes). No guarantee – the provider’s page is authoritative. All prices in the AI Tool Monitor → · AI tool price index →
Does HeyGen mark its output?
We found no public statement from HeyGen on whether its output is marked machine-readably as AI-generated. That is not a verdict on the tool — just the state of our research. The transition period for providers of generative AI to implement this marking under Article 50(2) of the AI Act ends on 2 December 2026.
All tools in the marking comparison → · Check your own file →
