HeyGen
HeyGen is the leading AI video generator with avatar technology. Videos with realistic lip sync, your own AI double, and a unique video translator for 40+ languages.
What is HeyGen?
HeyGen is an AI-powered video generator that allows users to create professional videos with realistic AI avatars. Users type a script, choose an avatar, and receive a finished video with synchronized lip movements in minutes — in over 40 languages. The standout feature is its Video Translator, which re-dubs existing videos with accurate lip sync into other languages, making the speaker appear to talk in the target language.
HeyGen in our review: Strengths and weaknesses
HeyGen impresses with its natural lip sync quality, high avatar realism, and above all the Video Translator — a unique selling point versus Synthesia. InstantAvatar lets you create a personalized AI double from a short recording video in minutes. Weaknesses: the free plan is very limited at 1 minute/month, and pricing scales quickly for heavy users.
Pricing and plans
HeyGen is free with 1 minute of video per month (watermarked). The Creator plan costs $29/month (15 min video, no watermark, Video Translator included). The Team plan costs $89/month for 3 seats and 30 minutes. Business plans are available on request. Annual billing provides approximately 20% savings.
Who is HeyGen for?
HeyGen is particularly well-suited for marketing teams, coaches, e-learning companies, and international businesses that want to localize content into multiple languages. The Video Translator with lip sync is ideal for companies with a global audience. Teams that need only occasional videos should weigh the cost against their usage needs. Comparable options in our directory are Runway – you will find every tool in this category under Video.
HeyGen price history
We have been tracking the entry price of HeyGen automatically every day since 28 Sept 2026. As soon as we have enough reliable data, the price history appears here as a chart.
Does HeyGen mark its output?
We found no public statement from HeyGen on whether its output is marked machine-readably as AI-generated. That is not a verdict on the tool — just the state of our research. The transition period for providers of generative AI to implement this marking under Article 50(2) of the AI Act ends on 2 December 2026.
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