What is DALL-E 3?
DALL-E 3 is OpenAI's text-to-image generation model, deeply integrated into ChatGPT. Unlike standalone image generators, DALL-E 3 can be accessed directly in conversation — you describe what you want in plain language, and ChatGPT can refine your prompt and generate the image in the same chat window. This makes it uniquely accessible for users who are already using ChatGPT for writing and analysis.
DALL-E 3 in our review: Strengths and weaknesses
DALL-E 3's biggest strength is its prompt adherence: it follows detailed text descriptions very accurately, especially for complex scenes with multiple elements, text in images, and specific styles. The seamless integration into ChatGPT Plus makes it the most convenient option for existing OpenAI users. Weaknesses include lower artistic quality compared to Midjourney, and no commercial IP indemnity like Adobe Firefly offers.
Pricing and plans
DALL-E 3 is accessible through ChatGPT Plus ($20/month), which also includes GPT-4o and other advanced features. It is also available via the OpenAI API for developers, with pricing based on image size and resolution. There is no standalone DALL-E subscription.
Who is DALL-E 3 for?
DALL-E 3 is ideal for ChatGPT Plus subscribers who occasionally need AI-generated images without switching to a separate tool. It is perfect for blog illustrations, quick mockups, and social media visuals. For professional image generation with higher artistic quality, Midjourney remains the better choice.
DALL-E 3 price history
We have been tracking the entry price of DALL-E 3 automatically every day since 15 Jul 2026. As soon as we have enough reliable data, the price history appears here as a chart.
Does DALL-E 3 mark its output?
Images from ChatGPT (web) and the API carry C2PA metadata according to OpenAI; since May 2026 additionally a SynthID watermark.
Vendor doc · checked 2026-08-15
All tools in the marking comparison → · Check your own file →
